Martinez-Carrasco Martínez, Laura; Brugarolas Mollá-Bauzá, Margarita; Gascón Mora, Andrea(Universitat Politècnica de València, 2020-12-22)
[EN] In this study, a survey has been carried out to analyse the purchase choice regarding several packaging options of four basic foods (water, milk, bread and meat). We conducted a segmentation by age to analyse whether ...
Martínez-Carrasco Martínez, Laura; Brugarolas Mollá-Bauzá, Margarita; Del Campo Gomis, Francisco Jose; Martinez Poveda, Africa(Universitat Politècnica de València, 2004)
[EN] The aim of this work is the design of a theoretical model that explains quality wine consumption frequency. To collect the data, two surveys were carried out: the first one to 50 hostel professionals from Alicante, ...