[EN] Consumers represent today a significant source of information to learn about
products and services quality thanks to the proliferation of user-generated
content in the form of online reviews. It is thus of paramount ...
Olmedilla, Maria; Arenas-Márquez, Francisco José; Martinez-Torres, M. Rocio; Toral, Sergio L.(Editorial Universitat Politècnica de València, 2016-10-10)
[EN] The identification of influencers in any type of online social network is of
paramount importance, as they can significantly affect consumers’
purchasing decisions. This paper proposes the utilization of a ...
Olmedilla, María; Martínez Torres, Mª del Rocío; Toral, Sergio L.(Editorial Universitat Politècnica de València, 2020-07-10)
[EN] During the last decade, research has shown that identifying helpful reviews
from a big amount of user-generated review data has been a trending topic.
This study proposes a classification system using an adaptive ...