Torreblanca Diaz, Francisco Jose; Lorente Sanjuán, Francisco Javier; López Tortosa, Rosalía; Blanes Nadal, Carolina Rosario; Juárez Varón, David(Area de innovación y Desarrollo, S.L., 2013-01-11)
[EN] Collaboration and partnerships are actions enabling increased strength and to get better
and more satisfactory results.
Co-marketing is a strategy pursued by the partnership agreement between two or more
brands, ...
Villena Guirao, Fabián; Torreblanca Diaz, Francisco Jose; Lorente Sanjuán, Francisco Javier; Juárez Varón, David(Área de Innovación y Desarrollo, S.L., 2014-05-27)
[EN]
According to the different transformations that occur in the world, companies have changed the rating aspects.
Creativity, as a strategic business tool, leadership, as the key to achieve the objectives and expected ...
Torreblanca Diaz, Francisco Jose; Lorente Sanjuán, Francisco Javier; Juárez Varón, David; Mengual Recuerda, Ana(Iseun, 2015-01)
[EN] We live in an emotional society, hyperconnected people able to transmit emotions immediately, from anywhere in the world, at any time and to any other person. Moreover, oversupply that pose incessantly brands at the ...
Lorente Sanjuán, Francisco Javier; Torreblanca Diaz, Francisco Jose; Juárez Varón, David; Mengual Recuerda, Ana(Iseun, 2015-01)
[EN] Brands coexist with consumers in a society where there are problems affecting in first person to agents that give sense to those marks: consumers. The challenge for brands is to contribute in a positive way to solve ...