[EN] In-depth knowledge of consumers' perceptions of value is considered a critical success factor in today¿s competitive market. There is very little information about the perception that consumers have of rabbit meat ...

[ES] Hoy en día cada vez es más importante la respuesta emocional del consumidor a la hora de estudiar sus preferencias en los alimentos. Aunque las diferencias entre ellos puedan ser mínimas siempre existe alguna que ...

[ES] Tradicionalmente, los parámetros de calidad de los frutos se centraban en el aspecto exterior de los mismos. Sin embargo, en la actualidad los consumidores demandan productos agrarios a los que exigen además de una ...

[EN] This contribution arises from a Educational Innovation and Improvement Project at the Universitat Politècnica de València. It was implemented in the second semester of academic year 2014/15. The project involves ...

[EN] Spain is the leading exporter of fresh citrus for consumption. In order to adapt to market needs, it is key to analyze the attributes that most influence each variety, the time of ripening and the color of the fruit. ...

[EN] The retail distribution sector is facing a difficult time as the current landscape is characterized by ever-increasing competition. In these conditions, the search for an appropriate location strategy has the potential ...

Advances in geographical information systems have contributed to location andmarketing design strategies on the part of retailers. The techniques used in this field are based on delimiting trade areas and spatial analysis. ...

[EN] Market segmentation divides the market into small groups of consumers who share similar characteristics. As all consumers within the same group have a common profile, marketing strategies can be adapted to target a ...

[ES] La utilización conjunta de herramientas de geomarketing y métodos de decisión multicriterio constituyen una metodología de decisión objetiva para determinar y cuantificar el éxito de una futura apertura comercial.

[ES] Con la creciente preocupación por el cambio climático un uso de prácticas más respetuosas con el medio ambiente cada vez concierne a un mayor número de personas. Los vinos orgánicos son un segmento dentro del total ...