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Listar por autor "Codoñer Gil, Ignacio José"

Mostrando ítems 1-2 de 2

Architecture for a GIS software alternatives: Software as a Service (SaaS)

Codoñer Gil, Ignacio José (Universitat Politècnica de València, 2014-09-22)

“Geographical information systems” (GIS) provide an amount of components to manipulate, analyze and visualize geographically referenced information. The spatial information as well as the technology that manage such ...
The New Game of Online Marketing: How Social Media Influencers Drive Online Repurchase Intentions Through Brand Trust and Customer Brand Engagement

Tarabieh, Saeed; Gil, Ignacio; Galdón Salvador, José Luis; Alfraihat, Sakher Faisal Ahmad (OmniaScience, 2024)

[EN] Purpose: This study examines the impact of social media influencers (SMIs) on online repurchase intentions through brand trust and customer engagement in the cosmetics sector. Design/methodology/approach: The study ...

Mostrando ítems 1-2 de 2