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Listar por autor "Millán Planelles, David"

Mostrando ítems 1-2 de 2

The concept of luxury, a managerial approach. Concept and State of the Art

Millán Planelles, David (Universitat Politècnica de València, 2014-01-02)

[ES] The present work is a study about the concept of luxury and its relationship to strategic management. Motivations. The driver behind the elaboration of this study is to explore the state of the art in the field ...
Understanding the formulation of business strategy in luxury firms, a mixed methods research including external market factors and internal managerial perspectives

Millán Planelles, David (Universitat Politècnica de València, 2017-02-27)

Abstract This Thesis is a research about the concept of luxury and its relationship to strategic Management. Motivations. The driver behind the elaboration of this study is to explore the complexity involved in managing ...

Mostrando ítems 1-2 de 2