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Listar por autor "García Agreda Ballivian, Sergio Rolando"

Mostrando ítems 1-2 de 2

Análisis del valor estratégico de la confianza y la web 2.0 para las agencias de viajes

García Agreda Ballivian, Sergio Rolando (Universitat Politècnica de València, 2016-05-04)

[EN] ABSTRACT The aim of this study is to analyze the possible competitive strategies of traditional travel agencies. After two decades of increasingly dominant presence of e-commerce and Internet in tourism, the traditional ...
The Value of Trust for Travel Agencies in Achieving Customers' Attitudinal Loyalty

Devece Carañana, Carlos Alberto; García Agreda Ballivian, Sergio Rolando; Ribeiro Navarrete, Belén (Taylor & Francis (Routledge), 2015-08)

The emergence of e-commerce in the tourism sector has triggered profound changes in the sector's structure. Travel agencies, as the final link in the distribution chain, have been most affected. The globalization of tourism ...

Mostrando ítems 1-2 de 2