Miranda Gumucio, Luis Fernando; Gil Pechuán, Ignacio; Palacios Marqués, Daniel(Springer Verlag (Germany), 2013-12)
This study uses empirical data to identify the reasons that lead customers to discontinue their association with a cell phone company, along with aspects that foster customer loyalty with a view to strengthening business ...
Miranda Gumucio, Luis Fernando(Universitat Politècnica de València, 2017-02-08)
[EN] Abstract
The mobile phone sector is characterized by frequent changes, such as heavy investment, the technological revolution, increased competition and minimum regulatory intervention, besides the change in consumer ...