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Listar por autor "Torreblanca Diaz, Francisco Jose"

RiuNet: Repositorio Institucional de la Universidad Politécnica de Valencia

Listar por autor "Torreblanca Diaz, Francisco Jose"

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    Co-marketing como herramienta estratégica empresarial 
    Torreblanca Diaz, Francisco Jose; Lorente Sanjuán, Francisco Javier; López Tortosa, Rosalía; Blanes Nadal, Carolina Rosario; Juárez Varón, David (Area de innovación y Desarrollo, S.L., 2013-01-11)
    [EN] Collaboration and partnerships are actions enabling increased strength and to get better and more satisfactory results. Co-marketing is a strategy pursued by the partnership agreement between two or more brands, ...
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    Comportamiento del consumidor: Cosas ordinarias que se convierten en extraordinarias 
    Torreblanca Diaz, Francisco Jose; Juárez Varón, David; Sempere Ripoll, María Francisca; Mengual Recuerda, Ana (Area de Innovación y Desarrollo S.L, 2012)
    [EN] Marketing has a fundamental base in the study of consumer behavior, because knowledge and effective satisfaction of customer needs are centered on deep knowledge of the products and services it wishes and how ...
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    Consumer behavior based on ordinary experiences 
    Torreblanca Diaz, Francisco Jose; Juárez Varón, David; Tomas Miquel, Jose Vicente; Mengual Recuerda, Ana (Iseun, 2015-01)
    [EN] Knowledge and effective satisfaction of customer needs are centered on deep knowledge of the products and services it wishes and how acquires them. Marketing has a fundamental base in the study of consumer behavior. ...
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    Estrategia, liderazgo y actitud positiva: tres claves del éxito empresarial 
    Villena Guirao, Fabián; Torreblanca Diaz, Francisco Jose; Lorente Sanjuán, Francisco Javier; Juárez Varón, David (Área de Innovación y Desarrollo, S.L., 2014-05-27)
    [EN] According to the different transformations that occur in the world, companies have changed the rating aspects. Creativity, as a strategic business tool, leadership, as the key to achieve the objectives and expected ...
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    Integración emocional en el marketing: prohibición, miedo y nostalgia 
    Torreblanca Diaz, Francisco Jose; Lorente Sanjuán, Francisco Javier; Juárez Varón, David; Mengual Recuerda, Ana (Iseun, 2015-01)
    [EN] We live in an emotional society, hyperconnected people able to transmit emotions immediately, from anywhere in the world, at any time and to any other person. Moreover, oversupply that pose incessantly brands at the ...
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    Marketing social como nexo de unión entre marcas y sociedad 
    Lorente Sanjuán, Francisco Javier; Torreblanca Diaz, Francisco Jose; Juárez Varón, David; Mengual Recuerda, Ana (Iseun, 2015-01)
    [EN] Brands coexist with consumers in a society where there are problems affecting in first person to agents that give sense to those marks: consumers. The challenge for brands is to contribute in a positive way to solve ...
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    Neuromarketing: emotional influence of consumer behavior 
    Torreblanca Diaz, Francisco Jose; Juárez Varón, David (Iseun, 2014-10)
    [EN] Neuroscience provides valuable information about the secrets of multisensory brain, fact that confers a world of possibilities from the perspective of marketing to stimulate the senses of the consumer. The brain is a ...
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    Neuromarketing: La emocionalidad y la creatividad orientada al comportamiento del consumidor 
    Torreblanca Diaz, Francisco Jose; Juárez Varón, David; Sempere Ripoll, María Francisca; Mengual Recuerda, Ana (Area de Innovación y Desarrollo S.L, 2012)
    [EN] Neuroscience provides valuable information about the secrets of multisensorial brain, a fact that gives a world of possibilities to be exploited from the perspective of marketing to stimulate the senses of the ...