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Listar por autor "García Martínez, Juan Rubén"

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Classic products vs innovative products in exports, and its chances of success

García Martínez, Juan Rubén; Juárez Varón, David (Iseun, 2015-01)

[EN] The vast majority of these companies are not innovative in their products or processes, they are family businesses which simply continue with the products and manufacturing processes, which have traditionally been ...
The entry of the chinese industry in Spain and its plan of defense. Footwear industry's case

García Martínez, Juan Rubén; Juárez Varón, David (Iseun, 2014-10)

[EN] This article aims to analyze how grew the footwear industry in Spain, when it suffered the first encounters with more economic enterprises, how it punished the domestic industry, and how it got to find a way to continue ...

Mostrando ítems 1-2 de 2