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Listar por autor "Peralt Rillo, Agustín"

Mostrando ítems 1-5 de 5

A proactive market orientation for the postgraduate programs

Peralt Rillo, Agustín (Universitat Politècnica de València, 2014-01-02)

[EN] The present study aims to help universities to develop a proactive market orientation as the precedent for a successful innovation policy for their postgraduate programs through a deep review of the concepts of ...
A proactive market orientation for the postgraduate programs

Peralt Rillo, Agustín; Ribes Giner, Gabriela (Universidad Politécnica de Madrid, 2013-07)

[EN] The present study aims to help universities to develop a proactive market orientation as the precedent for a successful innovation policy for their postgraduate programs through a deep review of the concepts of ...
Co-creation innovation for business programs for educational institutions

Peralt Rillo, Agustín (Universitat Politècnica de València, 2015-06-10)

[EN] Nowadays, universities are finding they have more and more competition regarding postgraduate programs. As educational institutions increase the offer, the need for them to improve their knowledge about the postgraduate ...
Métodos y técnicas facilitadoras de la co-creation innovation en programas máster para el mercado del postgrado

Ribes-Giner, Gabriela; Peralt Rillo, Agustín (OmniaScience, 2014)

[EN] The main objective of this paper is to propose methods and techniques for successfully implementing an innovative project based on the paradigm of co-creation innovation for the postgraduate market. This is intended ...
Structural equation modeling of co-creation and its influence on the student's satisfaction and loyalty towards university

Ribes Giner, Gabriela; Peralt Rillo, Agustín (Elsevier, 2016-01-01)

[EN] This article aims to measure empirically the impact of co-creation on the key marketing outcomes of student satisfaction, and the consequent loyalty induced, taking as reference the results obtained with a questionnaire ...