GUZMÁN SANJINÉS, GONZALO ENRIQUE(Universitat Politècnica de València, 2016-03-07)
[EN] The advent of the Web 2.0 and the explosion of social networks, due to widespread use, especially young people, are changing the way companies compete. The information and communication technologies have led to sources ...
Torres Santa Cruz, Elizabeth Miriam(Universitat Politècnica de València, 2015-10-19)
[EN] Currently, in the high competitive environment in which companies they operate, there is a constant concern to explain the performance on the basis of competitive advantage, which is related to the heterogeneity of ...