[EN] This work proposes a new model for the design and development of new products and establishes a framework for reflection on the relationship that the designer must establish with consumers belonging to special collectives ...
Galán, Julia; García-García, Carlos; Felip, Francisco; Contero, Manuel(IMAI Software - International Journal of Interactive Multimedia and Artificial Intelligence, 2021-06)
[EN] Technologies based on image offer a high potential to present consumers with products by focusing on their visual characteristics, but lack the capacity to physically interact with an object, which can compromise how ...
[ES] El auge del comercio electrónico ha favorecido el uso de la imagen y la realidad virtual como
medio preferido por muchas empresas para presentar sus productos, desplazando a otros
formatos de presentación más ...
[EN] This research aimed to analyse the influence of presentation means in assessing different household product characteristics and to study the influence of physical contact with the product on that assessment. To this ...
Felip, Francisco; Galán, Julia; Contero, M.; García-García, Carlos(MDPI AG, 2023)
[EN] Nowadays, the presentation of products through virtual reality and other online media coexists with traditional means. However, while some products may be perceived correctly in digital media, others may need physical ...