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Impact of After-Sales Performances of German Automobile Manufacturers in China in Service Satisfaction and Loyalty. With a Particular Focus on the Influences of Cultural Determinants

FRASS, ALEXANDER (Universitat Politècnica de València, 2015-12-29)

[EN] After-sales services have become very important in the automobile industry. However, this area has not been sufficiently researched, particularly with regard to China, the most important car market globally. In this ...
Impact of National Cultures on Automotive Sector After Sales Services Perception

Albors Garrigós, José; Frass, Alexander; Schoeneberg, Klaus peter; Peiró Signes, Angel (Faculty of Organizational Sciences, 2017)

[EN] This article clarifies the impact of national culture in the after sales service in the automotive sector.. Introduction and objectives: After-sales services have become paramount in the automobile industry. How-ever, ...
Influencias de los valores culturales en la mercadotecnia de servicios del automóvil

Frass, Alexander; Albors Garrigós, José; Schoeneberg, Klaus-Peter; Peiró Signes, Angel (Universidad Politécnica de Madrid. Centro de Estudios de Planificación y Administración de Empresas, 2016)

[ES] Los servicios post venta en el sector del automóvil se han convertido en un elemento esencial en su mercadotecnia global. Sin embargo, no se han investigado suficientemente y, especialmente en países emergentes con ...

Mostrando ítems 1-3 de 3