Ribes-Giner, Gabriela; Perelló Marín, María Rosario; Pantoja-Diaz, Odette(Elsevier, 2016)
[EN] Co-creation is a new trend in business context aimed at fusing all the stakeholders, specially customers in different phase of creation and production of products and services (Ramaswamy & Gouillart, 2010; Bowonder ...
[EN] The purpose of this study is to analyze the impact of participation and communication of students in co-creation within the
context of Higher Education institutions. This co-creation approach is evaluated as an ...
[EN] This paper examines sustainable entrepreneurship over time by focusing on the identification of the combinations of environmental factors (clean water and sanitation, affordable clean energy, urgent action to combat ...
Pantoja Díaz, Odette(Universitat Politècnica de València, 2018-05-09)
Universities are currently facing strong competition given the increasing offer of university programs, as well as budget cuts at the education sector as a result of the current economic crisis. Likewise, students are more ...
Perelló Marín, María Rosario; Ribes-Giner, Gabriela; Pantoja-Diaz, Odette(MDPI AG, 2018)
[EN] The purpose of this study is to analyse co-creation approach as a strategy at HE as a prerequisite for a successful implementation of sustainable development (HESD), while considering student collaboration in university ...
[EN] This study analyses the impact of environmental and economic factors consolidation on sustainable entrepreneurship over time. A model is proposed that analyses the relations between these factors and sustainable ...
Ribes-Giner, Gabriela; Perelló Marín, María Rosario; Pantoja-Diaz, Odette(Instituto Tecnologico de Costa Rica, 2017)
[EN] Value co-creation has been broadly developed as a new paradigm in management innovation. It allows companies and customers to create value through interaction. However, it has not been examined in depth in Higher ...
[EN] The objective of this study is to apply the cocreation initiative as a marketing tool in the context of university undergraduate
programs. Considering that cocreation is a practice that involves stakeholders in ...