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Impacto de la percepción multisensorial en la satisfacción. Propuesta de innovación aplicable a la industria de bebidas.

Corona Cabrera, Alba Violeta (Universitat Politècnica de València, 2024-10-10)

[ES] Disciplinas como la mercadotecnia, la psicología y la economía se han enfocado durante décadas en el estudio de la percepción del consumidor. Hoy se sabe que la percepción es el resultado de factores intrínsecos y ...
Neuromarketing in the Digital Age: The Direct Relation between Facial Expressions and Website Design

González-Mena, Guillermo; Del-Valle-Soto, Carolina; Corona, Violeta; Rodríguez, Jafet (MDPI AG, 2022-08)

[EN] User experience (UX) is key in the immediate and future relationship between the client and business. Achieving a satisfying UX can only be achieved by understanding the wishes and user needs. The following study is ...
Sensory expectations from aesthetic perceptions of coffee beverages presented in different mugs

Corona, Violeta; Vargas de la Cruz, Ivette; Lujan-Moreno, Gustavo A.; Albors Garrigós, José; García-Segovia, Purificación; Rojas, Omar G. (Taylor & Francis, 2022-05)

[EN] The present work examined how the esthetic impression caused by a specific mug selection seems to influence the expected flavor elicited by a coffee beverage. Participants from Mexico viewed online photographs of ...

Mostrando ítems 1-3 de 3