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Listar por autor "Tarabieh, Saeed"

Mostrando ítems 1-2 de 2

Effect of Social Media Influencers on Consumer Brand Engagement and its Implications on Business Decision Making

Galdón Salvador, José Luis; Gil Pechuán, Ignacio; AlFraihat, Sakher-Faisal-Ahmad; Tarabieh, Saeed M. Z. A. (Ediciones Profesionales de la Informacion SL, 2024)

[EN] The number of social media users and users accessing different social media platforms is increasing daily. For this reason, social media influencers and content marketing are increasingly important in businesses' ...
The New Game of Online Marketing: How Social Media Influencers Drive Online Repurchase Intentions Through Brand Trust and Customer Brand Engagement

Tarabieh, Saeed; Gil, Ignacio; Galdón Salvador, José Luis; Alfraihat, Sakher Faisal Ahmad (OmniaScience, 2024)

[EN] Purpose: This study examines the impact of social media influencers (SMIs) on online repurchase intentions through brand trust and customer engagement in the cosmetics sector. Design/methodology/approach: The study ...

Mostrando ítems 1-2 de 2