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Listar por autor "González Liendo, Julio Alexander"

Mostrando ítems 1-2 de 2

El desarrollo del soft power bilbaíno a través de su Museo Guggenheim en tiempos de Covid-19

González-Liendo, Julio Alexander; García Gurrionero, Mario (Universidad Anáhuac México, 2023-09-12)

[EN] The ravages caused by the COVID-19, which include the deterioration of the tourist economy of the countries, the gigantic impulse of remote work, the depopulation of small cities, and the need to boost the regional ...
Estudio comparativo de las estrategias de comunicación transmedia para exposiciones temporales de moda en el Centro de Arte Alcobendas y la Sala El Águila

González-Liendo, Julio Alexander (ESIC Business and Marketing School, AdResearch Journal, 2023-01)

[EN] Objective: Organizational communication has been transforming, putting users/consumers at the center of the strategy, an evolution that requires a dynamic where stakeholders assume active participation as prosumers ...

Mostrando ítems 1-2 de 2