Ares, Gaston; Piqueras Fiszman, Betina; Varela Tomasco, Paula Alejandra; Morant Marco, Ricardo; Martín López, Arantxa; Fiszman Dal Santo, Susana(Elsevier, 2011-10)
In this research work, a multidisciplinary approach was applied to answer the question: do consumers perceive what semiotics want to convey? The idea behind was to determine if consumers' expectations and associations ...