Gamir-Ríos, José; Cano-Orón, Lorena; Baviera, Tomás(Ediciones Universidad de Salamanca, 2022)
[EN] The participation of politicians in social media is increasingly necessary in order to gain visibility. However, the logic of content dissemination is very different from conventional media. In social media, building ...
[EN] The infotainment format offers candidates an informal setting to show a more personal side of themselves to the electorate, opening themselves up to potential voters. An example of media hybridisation, social networks ...
Peris Blanes, Àlvar; Baviera, Tomás; Cano-Orón, Lorena(Sociedad Española de Periodística, 2017)
[EN] This study analyses appearances by political candidates on infotainment television, as well as the emotional response elicited by these appearances among Twitter users during the pre-campaign season for Spain¿s 2015 ...