[EN] This research provides the results of a comprehensive in-store study that utilized eye tracking to determine the initial eye attractiveness of signage and displays used in a Toyota retail dealership. Potential car ...
Reas, Brandon; Dishman, Paul; Mc Carter, Aaron; Jolley, Alan Dale(Editorial Universitat Politècnica de València, 2016-10-10)
[EN] This study discusses the contributions of advanced eye tracking research
combined with electroencephalography (EEG) as a method of understanding
the cognitive processing of digital vs. static outdoor advertisements. ...