[EN] This research delves into the comparative analysis of brain activity using gamification in the classroom versus traditional teaching. This study aims to employ neurotechnology to record and analyse the impact of active ...

This paper attempts to explain and disaggregate different focuses of concurrent engineering, analyzing their application to product development and highlighting the improvements involved in their enforcement. Improvements ...

[EN] Neuromarketing emerges as a relatively new discipline of research, because of the combination of neuroscience with marketing. Neuromarketing studies aim to analyze different areas of the brain while experimenting with ...

[ES] El neuromarketing surge como una disciplina relativamente nueva de investigación, como resultado de la combinación de la neurociencia con el marketing. Los estudios de neuromarketing tienen el objetivo de analizar ...

[EN] TGA analysis (thermogravimetric analysis) allows obtaining thermal information from polymers’ blends that have been studied in this work. SEBS blends were made using two commercial grades of transparent SEBS with ...

[EN] This research aims to analyse the current level of accuracy in predicting consumer behaviour in response to brand stimuli using artificial intelligence, comparing the results with an analysis conducted using neuromarketing ...

La negociación tiene gran importancia en nuestra vida diaria, personal y profesional.   En el ámbito directivo, el arte de negociar se considera fundamental, ya que la mayoría de las veces nos sirve para solucionar ...

[EN] A neutral definition of marketing is key to the selection of tools. This article has sought common definitions given by different authors to be widely accepted parameters. From this definition, selection and use of ...

[EN] Marketing has a fundamental base in the study of consumer behavior, because knowledge and effective satisfaction of customer needs are centered on deep knowledge of the products and services it wishes and how ...

[EN] Knowledge and effective satisfaction of customer needs are centered on deep knowledge of the products and services it wishes and how acquires them. Marketing has a fundamental base in the study of consumer behavior. ...