Tarazona-Belenguer, Nereida; González-del-Río, Jimena; Ampuero Canellas, Olga; Jordá Albiñana, María Begoña(Editorial Universitat Politècnica de València, 2017-11-30)
[EN] The General Theory of Systems has been successfully applied to diverse
disciplines, among them also to the design. This contribution focuses on the
graphic design of the brand as a visual element and representative ...