Galán, Julia; García-García, Carlos; Felip, Francisco; Contero, Manuel(IMAI Software - International Journal of Interactive Multimedia and Artificial Intelligence, 2021-06)
[EN] Technologies based on image offer a high potential to present consumers with products by focusing on their visual characteristics, but lack the capacity to physically interact with an object, which can compromise how ...
[ES] El auge del comercio electrónico ha favorecido el uso de la imagen y la realidad virtual como
medio preferido por muchas empresas para presentar sus productos, desplazando a otros
formatos de presentación más ...
[EN] This research aimed to analyse the influence of presentation means in assessing different household product characteristics and to study the influence of physical contact with the product on that assessment. To this ...