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Listar por autor "Capatina, Alexandru"

RiuNet: Repositorio Institucional de la Universidad Politécnica de Valencia

Listar por autor "Capatina, Alexandru"

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    Footwear consumer behavior: The influence of stimuli on emotions and decision making 
    Juárez Varón, David; MENGUAL RECUERDA, ANA; Capatina, Alexandru; Núñez-Cansado, Marian (Elsevier, 2023-09-30)
    [EN] This paper analyzes the stimuli used in fashion footwear stores to activate emotions and drive consumer purchasing decisions. The efficiency of the stimuli launched in a fashion shoe store was empirically analyzed. ...
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    Neuromanagement: the scientific approach to contemporary management 
    Teacu (Parincu), Alina Mirela; Capatina, Alexandru; Juárez Varón, David; Ferreirós Bennett, Pablo; MENGUAL RECUERDA, ANA (Society for Business Excellence, 2020-06)
    [EN] The last years have been marked by the attempts to approach the management discipline from a new, innovative perspective, in accordance with the present times, marked by complex challenges and highly increased ...