Cabanes-Macián, Adrián; Cuadrado Garcia, Manuel; Moliner Velázquez, Beatriz; Montoro Pons, Juan D.(Universitat Politècnica de València, 2017-06-09)
[EN] Satisfaction is a key construct but complex to be measured. Within the cultural context and from the discipline of marketing, satisfaction consists of assessing some experiences without considering consumers ́ ...