[EN] Market segmentation is a key concept in marketing that groups consumers by their needs, characteristics, or purchasing behavior. The objectives of this research are to develop outranking multicriteria models based on ...
Segura Maroto, Marina; Maroto Álvarez, Mª Concepción; Segura García Del Río, Baldomero; Casas-Rosal, José Carlos(MDPI AG, 2020-11)
[EN] Increasing food supply chain sustainability means having to deal with many conflicting aspects and involves producers, several departments in distribution companies, and consumers. The objectives of this research are ...