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Listar por autor "Taieb, Basma"

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Listar por autor "Taieb, Basma"

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    Effects of colored contrast of mobile websites on behavioral intentions 
    Pelet, Jean-Eric; Taieb, Basma (Editorial Universitat Politècnica de València, 2016-10-10)
    [EN] his study examines the effects of the mobile-phone website colored contrasts and the affective states of the consumer (emotions and moods) and trust respectively on intention to revisit, buy on and recommend the mobile ...