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The importance of origin in the choice of agricultural products. The case of Navarra asparagus

Cortiñas, Mónica; Chocarro, Raquel; Elorz, Margarita; Villanueva, María Luisa (Universitat Politècnica de València, 2007)

[EN] In this research, we analyze the importance of the extrinsic attributes in the customer’s choice of the white asparagus category, paying special attention on the influence of the origin and in the asparagus designation ...

Mostrando ítems 1-1 de 1