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Listar por palabra clave "Arts marketing"

RiuNet: Repositorio Institucional de la Universidad Politécnica de Valencia

Listar por palabra clave "Arts marketing"

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    Desarrollo de audiencias a través del estudio de bases de datos 
    Segura Martínez, Teresa (Universitat Politècnica de València, 2015-09-18)
    [EN] What are the relations between our audiences and our cultural organisation? Do we know the audiences' consumption and behavioural patterns? How did they hear about our concerts? How often do they attend our concert ...
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    Desarrollo de audiencias a través del estudio de bases de datos 
    Segura, Teresa (Universitat Politècnica de València, 2015-06-01)
    [EN] The database study is a field belonging to marketing analytic work. In the business world is very common to study buying patterns of individuals or social groups in order to meet the needs of these or find a new way ...