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Desarrollo de audiencias a través del estudio de bases de datos

Segura Martínez, Teresa (Universitat Politècnica de València, 2015-09-18)

[EN] What are the relations between our audiences and our cultural organisation? Do we know the audiences' consumption and behavioural patterns? How did they hear about our concerts? How often do they attend our concert ...
Desarrollo de audiencias a través del estudio de bases de datos

Segura, Teresa (Universitat Politècnica de València, 2015-06-01)

[EN] The database study is a field belonging to marketing analytic work. In the business world is very common to study buying patterns of individuals or social groups in order to meet the needs of these or find a new way ...
Mus.net (MUSeum NETwork): Un proyecto europeo para el desarrollo de audiencias en pequeños museos

del Valle Barreda, César (Editorial Universitat Politècnica de València, 2022-01-17)

[EN] MUS.NET, MUSeum NETwork, is a project about Audience Development devised for a network of European culture institutions from four EU countries -Italy, Spain, Poland and Slovenia- that seek to improve the visibility ...

Mostrando ítems 1-3 de 3