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Listar por palabra clave "Brain response"

RiuNet: Repositorio Institucional de la Universidad Politécnica de Valencia

Listar por palabra clave "Brain response"

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    Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising 
    Guixeres Provinciale, Jaime; Bigné-Alcañiz, Enrique; Ausin-Azofra, Jose Manuel; Alcañiz Raya, Mariano Luis; Colomer, Adrián; Fuentes-Hurtado, Félix José; Naranjo Ornedo, Valeriana (Frontiers Media SA, 2017-10-31)
    [EN] The purpose of the present study is to investigate whether the effectiveness of a new ad on digital channels (YouTube) can be predicted by using neural networks and neuroscience-based metrics (brain response, heart ...