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Listar por palabra clave "Brand equity"

Mostrando ítems 1-2 de 2

How brand equity affects firm productivity: The role of R&D and human capital

He, Qiuqin; Guaita Martínez, José Manuel; Botella-Carrubi, Dolores (Taylor & Francis, 2020-01-01)

[EN] This article provides fresh insights into the link between brand equity and firm-level productivity, including the direct effect and the potential interaction effect with research and development (R&D) and human ...
News media brands value within polarized media markets: Perceived quality vs. political congruence

Victoria-Mas, María; Fernandez-Planells, Ariadna; Lacasa, Iván; Justel-Vázquez, Santiago (Intellect, 2023-06-12)

[EN] This study measures the consumer-based brand equity (CBBE) of news firms in Catalonia (Spain). The aim is to determine the dimensions of news media brands that are most important to their audiences. We surveyed more ...

Mostrando ítems 1-2 de 2