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Development of an integrated communication concept from the fairs point of view in the age of digitalization explained at the example of the Hannover fair appearance realized by Siemens

Seifert, Johanna Naomi Elke Susanne (Universitat Politècnica de València, 2018-09-05)

[EN] The master thesis deals with all communication activities around the Hannover Messe, realized by the communication department of Siemens under the influence of the current mega trend “digital transformation”. The ...

Mostrando ítems 1-1 de 1