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Listar por palabra clave "CMO"

Mostrando ítems 1-2 de 2

Evaluación de las organizaciones de productores de frutas y hortalizas en el marco de la Organización Común de Mercados. El caso de la Comunidad Valenciana

Anido Rivas, José Daniel (Universitat Politècnica de València, 2015-11-25)

[EN] The main objectives of this research were to analyze the role of the fruit and vegetables producer organizations (FVPOs), the recent developments in the fruit and vegetables sector, and the performance of these ...
The role and the influence of the chief marketing officer in german firms

Sahine Abdeselam, Adrah (Universitat Politècnica de València, 2017-11-09)

[EN] The object and purpose of this thesis is analyse the work of the Chief Marketing Officer (CMO) as a member of the top management team. Thus, the work contributes to the important research which deals with the Upper ...

Mostrando ítems 1-2 de 2