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Mostrando ítems 1-2 de 2

Content marketing strategy. Development of a content marketing strategy for clustered target personas with focus on lead nurturing based on the company Preform

Mackert, Marion (Universitat Politècnica de València, 2022-04-08)

[EN] The goal of the master thesis will be to develop a customer centric digital marketing strategy for Preform. The following questions will be answered in the master thesis: What are the most significant differences ...
Factors influencing customer behavior with plant-based food in restaurants: a case study in Taiwan

Lu, Xiang-Zhi (Universitat Politècnica de València, 2022-04-08)

[EN] There is a lack of understanding the target customers of vegan restaurants and the factors influencing their behavior. To address this research gap, the objective of this research is to (1)examine the customer´s ...

Mostrando ítems 1-2 de 2