Ribes-Giner, Gabriela; Perelló Marín, María Rosario; Pantoja-Diaz, Odette(Elsevier, 2016)
[EN] Co-creation is a new trend in business context aimed at fusing all the stakeholders, specially customers in different phase of creation and production of products and services (Ramaswamy & Gouillart, 2010; Bowonder ...