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Listar por palabra clave "Community group buying"

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Community startup businesses: the impact of big five personality traits and social media technology acceptance on group buying leaders

Liu, Anne Yenching; Botella-Carrubi, Dolores; Blanco González-Tejero, Cristina (Emerald, 2024-04-02)

[EN] PurposeThis study investigates how personality traits influence individuals' intention to become community group buying (CGB) leaders.Design/methodology/approachData include 517 valid questionnaires that are employed ...

Mostrando ítems 1-1 de 1