- -

Listar por palabra clave "Consumer demographics"

RiuNet: Repositorio Institucional de la Universidad Politécnica de Valencia

Listar por palabra clave "Consumer demographics"

Ordenar por:Orden:Resultados:

  • thumb
    Recognizing shopper demographics from behavioral responses in a virtual reality store 
    Gil-López, Cristina; Guixeres Provinciale, Jaime; Moghaddasi, Masoud; Khatri, Jaikishan; Marín-Morales, Javier; Alcañiz Raya, Mariano Luis (Springer-Verlag, 2023-09)
    [EN] The use of virtual reality (VR) technology in the context of retail is a significant trend in current consumer research, as it offers market researchers a unique opportunity to measure purchase behavior more realistically. ...