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Listar por palabra clave "Consumer profile"

Mostrando ítems 1-5 de 5

Alimentos gourmet: seguridad alimentaria y perfil del consumidor

Serna Cabañero, Miriam (Universitat Politècnica de València, 2021-10-08)

[ES] Los alimentos Gourmet existen desde tiempos remotos, pero en la actualidad, debido a diversos factores como el auge del turismo gastronómico y la curiosidad de los consumidores por nuevas técnicas culinarias, productos ...
Analysis of chicken and turkey meat consumption by segmentation of Spanish consumers using food-related lifestyle

Baviera-Puig, Amparo; MONTERO DE VICENTE, LUIS; Escribá-Pérez, Carmen; Buitrago Vera, Juan Manuel (Instituto Nacional de Investigacion y Tecnologia Agraria y Alimentaria, 2021)

[EN] Aim of study: Commercially, chicken meat has a similar positioning to turkey meat, as both are healthy and low-fat meats. For this reason, we proposed analysing consumer behaviour with respect to each of these meats ...
Analysis of the commercial value of rabbit meat based on positioning of the different types of fresh meat

Montero de Vicente, Luis; Escribá-Pérez, Carmen; Baviera-Puig, Amparo; Buitrago Vera, Juan Manuel (Instituto Nacional de Investigacion y Tecnologia Agraria y Alimentaria, 2018)

[EN] In-depth knowledge of consumers' perceptions of value is considered a critical success factor in today¿s competitive market. There is very little information about the perception that consumers have of rabbit meat ...
Consumer segmentation based on food-related lifestyles and analysis of rabbit meat consumption

Buitrago Vera, Juan Manuel; Escribá Pérez, Carmen; Baviera Puig, Maria Amparo; Montero-Vicente, L. (Universitat Politècnica de València, 2016-09-28)

[EN] Market segmentation divides the market into small groups of consumers who share similar characteristics. As all consumers within the same group have a common profile, marketing strategies can be adapted to target a ...
Rabbit meat in the east of Algeria: motivation and obstacles to consumption

Sanah, Ibtissem; Becila, Samira; Djeghim, Fairouz; Boudjellal, Abdelghani (Universitat Politècnica de València, 2020-12-30)

[EN] In Algeria, rabbit meat consumption is insufficiently anchored in culinary traditions compared to other types of meat that are widely consumed, namely sheep and chicken. The purpose of this research is to investigate ...