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Listar por palabra clave "Crossmodal correspondences"

Mostrando ítems 1-4 de 4

Crossmodal correspondences in product packaging. Assessing color-flavor correspondences for potato chips (crisps)

Piqueras Fiszman, Betina; Spence, Charles (ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD, 2011)

[EN] We report a study designed to investigate consumers' crossmodal associations between the color of packaging and flavor varieties in crisps (potato chips). This product category was chosen because of the long-established ...
Does the weight of the dish influence our perception of food?

Piqueras Fiszman, Betina; Harrar, Vanessa; Alcaide Marzal, Jorge; Spence, Charles (Elsevier, 2011-12)

In many categories, weight has been found to influence how users perceive and appraise products. However, to date, the influence of the weight of the dish in which food is served on people's perception has not been studied ...
Exploring implicit and explicit crossmodal colour–flavour correspondences in product packaging

Piqueras Fiszman, Betina; Velasco, Carlos; Spence, Charles (Elsevier, 2012-09)

We report a study designed to investigate consumers' crossmodal associations between the colour of product packaging and flavour varieties in crisps (potato chips) among Colombian and British consumers, using two methods. ...
On the colour and shape of still and sparkling water: Insights from online and laboratory-based testing

Ngo, Mary Kim; Piqueras Fiszman, Betina; Spence, Charles (Elsevier, 2012-06)

We report the results of a quick and simple online questionnaire designed to rapidly assess the crossmodal correspondences that exist between the oral-somatosensory experiences associated with still and sparkling water and ...

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Listar por palabra clave "Crossmodal correspondences"

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Listar por palabra clave "Crossmodal correspondences"