Galdón Salvador, José Luis; Gil Pechuán, Ignacio; AlFraihat, Sakher-Faisal-Ahmad; Tarabieh, Saeed M. Z. A.(Ediciones Profesionales de la Informacion SL, 2024)
[EN] The number of social media users and users accessing different social media platforms is increasing daily. For this reason, social media influencers and content marketing are increasingly important in businesses' ...