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Where to go and why? Motivational factors in the choice of higher education institutions: the example of a university in Central Eastern Europe

Dernóczi-Polyák, Adrienn; Keller, Veronika (Editorial Universitat Politècnica de València, 2024-06-20)

[EN] The aim of our study is to examine the factors that influence the choice of higher education institutions (HEIs). To this end, we have explored the evolution and current challenges of marketing in higher education. ...

Mostrando ítems 1-1 de 1