Esteban Rodríguez, Samuel; Climent López, Eugenio(Universitat Politècnica de València, 2017-06-21)
[EN] An overview of Spanish wine protected designations of origin is provided, based on the theoretical framework of the worlds of production. A quantitative methodology is used, based on the construction and checking of ...
Espejel, Joel; Fandos, Carmina; Flavián, Carlos(Universitat Politècnica de València, 2011-10-14)
[EN] In this paper we analyze the influence of satisfaction towards a food product with Protected Denomination of Origin (PDO) on loyalty and consumers’ buying intention. The results show the importance that the consumers ...