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Listar por palabra clave "Destination branding"

Mostrando ítems 1-2 de 2

Análisis y notoriedad en la web de las marcas de turismo rural de Andalucía, Cataluña y la Comunidad Valenciana

Osorio Acosta, Estefania; Segura García del Río, Baldomero (Asociación Española de Expertos Científicos en Turismo, 2013-11)

[EN] This paper discusses the importance, functionality and current contribution of the tourist brands to the development of tourism in Spanish rural areas. First, it was identified and singled out the leading brands ...
Film-Induced Tourism, Destination Branding and Game of Thrones: A Review of the Peñíscola de Cine Project

Huerta-Viso, Pablo Jesús; Llorca-Abad, Germán; Canós-Darós, Lourdes (MDPI AG, 2023-12-25)

[EN] This paper addresses an alternative perspective on tourism success, emphasising sustainability over traditional quantitative metrics such as arrival numbers. It explores the impact of fiction films and TV series on ...

Mostrando ítems 1-2 de 2