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Listar por palabra clave "Destination image"

RiuNet: Repositorio Institucional de la Universidad Politécnica de Valencia

Listar por palabra clave "Destination image"

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    How can destinations get engagement on Instagram? Artificial Intelligence as a tool for photo analysis 
    Blanco-Moreno, Sofía; González-Fernández, Ana M.; Muñoz-Gallego, Pablo Antonio (Editorial Universitat Politècnica de València, 2023-09-22)
    [EN] What type of content should be published on Instagram to get more engagement? This article highlights the different characteristics that the images of tourists show on Instagram with the most engagement, that is likes ...
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    The effect of Music Festivals on Perceived Destination Images 
    Thongrom, Pimpika (Editorial Universitat Politècnica de València, 2020-04-10)
    [EN] Music festival is one of the special event. It is a unique cultural event which continuously held on a particular place and time. It has been confirmed that music festivals can attract people to visit the destinations ...
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    UGCs and wellness touristic image: the Spanish case 
    González-Limón, Myriam; Cauzo-Bottala, Lourdes; Martínez-Torres, Rocío; Quirós-Tomás, Francisco Javier (Editorial Universitat Politècnica de València, 2023-09-22)
    [EN] The purpose of this paper is to analyse the characteristics of the projected image of wellness tourism by studying memorable experiences transmitted through user-generated content (UGC) in eight Spanish tourist ...