Olmedilla, Maria; Arenas-Márquez, Francisco José; Martinez-Torres, M. Rocio; Toral, Sergio L.(Editorial Universitat Politècnica de València, 2016-10-10)
[EN] The identification of influencers in any type of online social network is of
paramount importance, as they can significantly affect consumers’
purchasing decisions. This paper proposes the utilization of a ...