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Listar por palabra clave "Educational toy"

RiuNet: Repositorio Institucional de la Universidad Politécnica de Valencia

Listar por palabra clave "Educational toy"

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    Neuromarketing Applied to Educational Toy Packaging 
    Juárez Varón, David; Tur-Viñes, Victoria; MENGUAL RECUERDA, ANA (Frontiers Media SA, 2020-08-25)
    [EN] This research work comes in response to the question of which aspects are more relevant for consumers when purchasing educational toys as opposed to other toys that are focused solely on leisure. This empirical research ...
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    Neuromarketing in Haute Cuisine Gastronomic Experiences 
    MENGUAL RECUERDA, ANA; Tur-Viñes, Victoria; Juárez Varón, David (Frontiers Media SA, 2020-08-04)
    [EN] Gastronomic experiences offer a set of stimuli that affect the customer's perception of chef-designed food. This empirical study aims to analyze the influence on the consumer, at a cerebral level, of the stimuli ...