[EN] This paper analyses the content of accommodation´ profiles on the social network Instagram, by applying an engagement analysis, to deepen in the scientific knowledge of the Instagram's role in the tourism industry. ...
[EN] In 2011, Reeve and Tseng operationalized the measurement of the ‘agentic engagement’ construct in five statements. Later, the preliminary scale was empirically validated (Reeve, 2013) to assess the students' active ...