Guerola-Navarro, Vicente; Oltra Badenes, Raúl Francisco; Gil Gómez, Hermenegildo(Area de Innovacion y Desarrollo, S.L. - 3 Ciencias, 2020-05)
[EN] Customer Relationship Management (CRM) systems are a business management technology solution, whose main objective is to achieve critical management information for business decision-making, from the point of view of ...